Cognizant Technologies, NY, NY — Creative Director 2020-2024

 Shaped and refocused the in-house model to be more agile but maintain a creative culture. 

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• Mentored junior designers and editors in upskilling understanding of storytelling and conceptual thinking. 

• Received numerous industry awards for video and digital content in Cognizant's DEI space. 

• Engaged with the CEO's office to facilitate key company events, such as the NASDAQ bell ringing, EVP engagements, and corporate
  and brand-level marketing. 

• Transformed the video team to focus on conceptualized ideas and thought-provoking storytelling, resulting in a 135% increase in
  engagement rate (year-over-year) for our Pride Month social media campaign. 

• Created DEI / HR experiences for Cognizant 350,000 global associates and prospective new hires. 

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Reckitt Benckiser, NY/NJ — Creative Director 2018-2020

Managed, mentored, and developed a large creative team across three countries, all while being hands-on. 

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•  Saved Reckitt Benckiser $4.5M in billings by establishing the in-house advertising and communications group. 

• Overhauled the social channels for RB legacy brands – delivered impactful campaigns for Instagram and TikTok. 

• Conceptualized an Enfamil video that garnered 5M views on YouTube, with 50% completed views, well above the industry average of 25%. 

• Partnered with the (RED) foundation to create an HIV-prevention campaign for Durex featuring Zara Larsson, whose global reach was 12 million. 

• Produced over 50 pieces of Durex (RED) social content, garnering 9.7m views and 38.3m impressions. 

Clients: MegaRed, Mucinex, Clearasil, K-Y, Durex, Airborne, Digestive Advantage, Enfamil, Delsym, Neuriva and Cepacol 

 

Wunderman, NY, NY — Creative Director 2015-2018

Partnered with the CCO to lead campaigns for Glaxo Smith Kline, Janssen, and Merck—driving creative excellence
across DTC and black box pharmaceuticals.

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• Created a digital campaign for Flonase Sensimist; click-through rates increased by 56% from previous efforts on WebMD – the campaign
  won the MM&M award. 

• Generated three million-plus YouTube masthead views on launch day; 62K new YouTube subscribers. 

• Redesigned the Flonase mobile site, increasing traffic by 70% – worked with Google to maximize SEO. 

• Integrated and directed large inter-agency mega-shoots to increase cost-effectiveness and ROI. 

Clients: Flonase, TheraFlu, Nicorette, Abreva, Sensodyne, Jansen, Esketamine, Merck 

 

Grey, NY, NY — Art Director 2012-2015

• Delivered a multi-channel campaign for Cialis. The results were among the best testing campaigns in Lilly's history and received Effie Finalist recognition.

• Launched Trulicity campaign, its retention and recall rates tested 25% above industry standards.

• Partnered closely with the CX and UI team on the launch of Cialis and Trulicity websites

Clients: Cialis, Trulicity, Advil, Mike's Hard Lemonade, Bosch, P&G, CVS, Purolator, Axiron, Humalog

 

JWT, NY, NY — Digital Creative Director (Freelance) 2010-2012

• Led the design for the Zyrtec "Love is in the Air" YouTube takeover - the work tested positively in recall at 80%, and persuasion at 90%

• Designed and executed the Sudafed Website, which included a highly successful interactive "visual symptom selector" that drove high engagement

• Ran a Sudafed campaign targeting travelers during cold and flu season, its impact increased traffic to the product page by 168%

Clients: Pepcid, Sudafed, Zyrtec, Microsoft, Stride gum, Bloomberg, Johnson & Johnson

 

ADDITIONAL EXPERIENCE 

 

Draft FCB, NY, NY 

Associate Creative Director (Freelance) 

Clients: Aquaphor, U.S. Census Bureau, Nivea 3 in 1, and Strattera 

 

Digitas, NY, NY 

Associate Creative Director (Freelance) 

Developed and produced DRTV and digital campaigns for Comcast Cable/Xfinity. 

 

McCann, NY, NY 

VP Associate Creative Director 

Clients: NASDAQ, Holiday Inn & Express, Intel, Goodyear, Avis, Microsoft, Staples, and General Mills 

 

DDB, NY, NY 

Associate Creative Director 

Clients: Subaru, Lipton Tea, Michelob, Elidel, Philips, Taxotere